Science and Politics Essay Example | Topics and Well Written Essays - 500 words

Science and Politics - Essay Example Another example as to how science works within the political structure is in regards to chemical warfare. It is well known that despite the various differences between the political view on this and the scientific one, politics have been mediating the science of chemical warfare throughout history (Tuite 2005). When history recalls the Persian Gulf War and the syndrome the soldiers experienced following it, from a political view, the government attempted to deny its existence, claiming there never were chemicals involved at first. This was due to the fact that when scientific explanations were wholly considered, they proved to be extremely costly and the government did not want that. However, it was a fact there was undeniable scientific proof of its existence. In this regard, science and politics clashed. Science had a concern for the emerging illness while those in governmental positions were too concerned with the costs arising from the problem and wanted to be done with it. What Science pushes for is government funding so that it can research unusual illnesses and then make political figures aware. Without science there is no way of avoiding mass epidemics of illness, such as in the concern of the bird flu right now.

Reflection paper Essay Example | Topics and Well Written Essays - 1250 words - 6

Reflection paper - Essay Example Players of these games become familiar with some of the outstanding issues in the urban planning profession. Professionals in this field have taken time to study the emerging games in an effort to integrate ideas from the simulated cities to the real life urban planning activities. Without doubt, computer games simulating urban planning activities have gained increasing popularity and proved to be learning source for both students and urban planners. After a close analysis of computer games such as SimCity, it becomes evident that urban planning games are involving and intriguing. Notably, the release of SimCity caused increasing excitement, as players were able to achieve goals that real urban planners are unable to achieve. Notably, the SimCity computer games gave the player an opportunity to control and monitor traffic to determine the levels of happiness exhibited by people and carry out monthly policy reevaluations. In addition, the computer games allowed an individual to carry out GPS tracking of different people. Other intriguing computer games include the Transport Tycoon, Simutrans, Rail Roal Tycoon, and Caesar. Most of these games present a player with a blank city so that the player can develop an efficient and functional system. Players control plots for development, lay down transport systems, and build social amenities. Notably, some companies have advanced and developed simulation games that have a close similarit y to the actual transportation systems. The only difference is that simulation games lack live data. In these games, players can control an entire transportation system determining whether commuters are happy or not. Some of the modern computer games illustrate historical events and integrate realism in an effort to make computer games a learning resource (Levy 45). The most interesting aspect is that urban planners take special interest in analyzing computer games that simulate real life situations.

Goals of Bureaucracy Essay Example for Free

Goals of Bureaucracy Essay Bureaucracy is an organizational or governmental structure wherein the regulations and principles are set in a specified and rigid way to control the activities within a group. Bureaucracy follows a standardized set of procedures which its members are expected to follow in order to execute tasks. Bureaucracy is highlighted by its distinct characteristics which put emphasis on hierarchy, division of powers and relationships which translate to a formal political influence within the organization. The modern day practice of bureaucracy is set to towards reaching predetermined goals by sticking to rigid policies. Bureaucrats are expected to follow certain rules and regulations in order to ensure a smooth work flow within the organization (â€Å"Bureaucracy and Adhocracy,† n. d) Bureaucracy under different types of government works either for the benefit of the people, or their demise. As such, there are certain values that bureaucrat representatives must take into account in order to efficiently provide for the needs of the majority. There are different values which bureaucrats must be able adhere. These values are efficiency, accountability, neutrality and responsiveness to citizens among others. However, I personally believe that among these qualities and goals that a bureaucratic government must adhere, accountability and neutrality are two of the most important. Accountability within a government body is always important. Government bodies are elected because the majority of the people have chosen them represent their needs in the society. And as such, in a bureaucracy or in any other form of government, the importance of putting the people first is always a necessity (Mises, 1969, pp. 42-60). Accountability, if observed within a government translates into the other goals that bureaucracy should be accounted for. If government officials or bureaucrats will hold themselves accountable for the needs of the people, then they also render themselves responsive to the needs of the people who entrusted the government into leadership. Further, neutrality within the government system is equally as important. Leaders of a nation must, at all times, maintain neutrality – between the rich and poor; majority and minority. In this way, the rights of every individual for a fair and just treatment in the society will never be less prioritized. The right to fair treatment in the court or in the peoples daily lives is one of the most important aspect that a government or organization must provide to their people (Mises, 1969, pp. 42-60). Failure to provide the people with these two – accountability and neutrality – any government body or organization will function less properly and less effective in addressing the needs of the people. In addition, failure to make the people feel that the government is neutral in dealing with their people, and if the people felt that their government is less accountable to their needs and rights, people lose the trust they have for their government. Losing the trust of the people means that the organization itself is not efficient and is not effective into delivering the needs of the people. Thus, accountability and neutrality are two of the most distinct and important goals that any government or bureaucracy must instill. Accountability and neutrality, if put into practice, shall guide the government and the people to work efficiently together. These two values will render the government or organizational body the credibility towards the people under their rule. And as such, credibility shall also earn leaders respect and trust from the people.

English language Essay Example for Free

English language Essay Why choose Westminster Kingsway College? Our central London location: courses take place at our Victoria Centre which is a five-minute walk from Victoria mainline and underground stations Our facilities and resources: the centre has a very well-equipped Learning Centre with IT facilities and an extensive range of teaching and learning materials Our online Virtual Learning Environment ‘Moodle’: this allows access to a range of support materials on your home PC Our experience: we have been running teacher training courses for over 25 years and have a well-deserved reputation for extremely high quality, effective teaching Our training team: we have a large team of highly-qualified and experienced teacher trainers. They have all worked in the public and private sectors in the UK and overseas and some are CELTA assessors. You can find out more about them in the â€Å"Trainer Profile† section Our quality assurance systems: in addition to external monitoring by Cambridge, we are part of the public sector and are inspected by OFSTED Our success rates: we have a proven track-record of extremely good pass rates on all our courses The level of individual attention we offer: our trainers are involved at every stage of your course, from initial enquiry to post-course advice and guidance The profile of our teaching practice groups: our students are highly motivated and come from a very wide variety of linguistic, geographic and social backgrounds. Some are asylum seekers and refugees whilst others are living and working in London for a relatively short time. This mix of students means that your teaching practice gives you experience to equip you to teach in a range of contexts in both the private and public sector in the UK or overseas. It also helps you decide which sector you would prefer to work in Extremely high level of trainee satisfaction: see â€Å"What CELTA did for me† for comments from past trainees Advice and guidance on employment opportunities: all our courses include sessions on finding teaching work, and some of our candidates go on to work in Westminster Kingsway and other colleges If you have any questions, or would like to discuss your application, please contact one of our trainers on 020 7802 8940 / 8343 / 8378. The College is closed over Christmas, Easter and during the summer holidays. During these times, you will hear a voice-message giving you further information.3 About Westminster Kingsway College: Teacher Training Westminster Kingsway College’s Teacher Training courses are based at the Victoria Centre, right in the heart of London, about 5 minutes walk from Victoria underground and main line station. In addition to Teacher Training courses, the College offers part-time day and evening courses in English/ESOL (English for Speakers of Other Languages). We are part of the public sector and receive government funding for our courses. This means that our fees compare favourably with other teacher training providers. Our facilities include a large cafeteria, a very well-equipped Learning Centre and computer access for all learners. Our Teacher Trainers All our team are qualified teacher trainers, with extensive experience of teaching EFL and ESOL in a range of contexts, both in the UK and overseas. The majority are also Cambridge-accredited external assessors. They are all directly employed by the College and regularly update their teacher training skills and expertise. Trainer Profiles Katerina Ashiotis: Katerina started her teaching career as an EFL teacher in the private sector in London soon after leaving college. She travelled, then taught in Greece for two years in a private school. She then returned to London and worked as an English teacher teaching adults full-time. She worked in three different private schools as an EFL teacher, Senior Teacher and Director of Studies and started teacher training in 1994. Katerina has a Diploma and an MA in Linguistics and in 2002 completed a PGCE in FE (PCET with ESOL Specialism). Parallel to working and training in the private sector she worked as a visiting EFL lecturer at Westminster Kingsway College for over 12 years. She started working at Westminster Kingsway College full-time as an ELT lecturer and teacher trainer in 2002. In addition to the CELTA course, Katerina is also a teacher trainer for PTLLS and DTLLS courses. Most recently, she has been involved in the design and delivery of a number of training programmes for teachers from South Korea and Albania. Chris Brain: Following a degree in history and a PGCE at the University of London, Chris started teaching EFL in London in 1979. He then worked in Italy from 1980 to 1988 and took the RSA Diploma at International House in Rome in 1986. He returned to London in 1989 and subsequently trained as a CELTA trainer. He continued to work in the private sector, became a CELTA Assessor in 1992 and a DELTA trainer in 1998. Chris joined Westminster Kingsway College in January 2000 as a full-time member of staff and has worked on a variety of courses including EFL, ESOL, CELTA and DELTA. Michael Harmsworth: Michael began teaching in 1982 and became a teacher trainer in 1986. He has been at Westminster Kingsway College since October 1997. Before that he was Director of Teacher Training at two private language schools in London after spending a total of eight years working abroad, in Greece, Italy and Spain. In 1992 he became an Assessor for the CELTA course. Michael has an MA with Distinction in TESOL (Teaching English to Speakers of Other Languages) and the Cambridge/RSA Diploma with Distinction. He has delivered an extensive range of training courses at all levels. His current studies are focused on his obtaining Associate Membership of the British Dyslexia Association (AMBDA). Gabriel Mulcauley: Gabriel completed a degree in English Literature at the University of Sheffield followed by a PGCE in English and Drama at the University of Leeds. Her first experience of teaching English was in a Summer School in Greece. Having spent several years travelling and teaching in private language schools, Gabriel came to London in 1991 and took the Diploma in TEFL at Waltham Forest College in 1992. She began working in Further Education in 1994 at Hackney Community College before joining Westminster Kingsway College in 1998. Gabriel started training to be a teacher trainer in November 2004 and is enjoying this interesting new challenge. 4 Our English/ESOL courses and students Our English/ESOL courses are suitable for adult learners (19+) who are living in the UK either permanently or as refugees or asylum seekers and for European migrant workers. We offer a variety of courses to meet a wide range of needs. Some courses are more suitable for EU migrant workers and enable students to gain a qualification quickly. Others are more appropriate for students who need to catch up on other skills, such as basic literacy. All courses are part-time, either day-time or evening, and last either for one term or one semester (18 weeks). Students study either every day (Monday Friday) or two evenings per week (Monday and Wednesday or Tuesday and Thursday). There are two study options on the daytime courses: ESOL Extra and ESOL Express. On ESOL Extra learners study for 2.5 hours per day and on ESOL Express they study for 2 hours per day. On the evening courses, hours are the same: learners study for 2.5 hours on two evenings per week. Qualifications All the courses lead to an examination: this is usually a Trinity Skills for Life Certificate. We offer these qualifications at 5 levels from Entry 1 (beginner) to Level 2. Students take an examination in Speaking and Listening, Reading and Writing. 5 The Certificate in Teaching English to Speakers of Other Languages: CELTA (incorporating the award in Preparing to Teach in the Lifelong Learning Sector: PTLLS) What is CELTA? CELTA is an initial qualification for people with little or no previous teaching experience. It is the best known and most widely taken initial ‘TESOL/TEFL’ qualification of its kind in the world. Who recognises CELTA? It is accepted throughout the world by organisations which employ English Language teachers. It has also been accredited by the Office of Qualifications and Examinations Regulation (Ofqual) at Level 5 on the National Qualifications Framework for England, Wales and Northern Ireland. Who is CELTA for? People starting a career in English Language teaching: The course will give you a firm grounding in the fundamentals of language teaching practice, and the confidence to use these effectively in the classroom. People looking for a career change or career break: An increasing number of candidates are professionals who would like a new career path or want to take a short break in their existing career, which may involve the opportunity to live and work abroad. People already teaching English but with no formal qualifications: You may already be teaching English but have no formal teaching qualifications. CELTA will help you improve your teaching, confirm your ability and may lead to internal promotion or a better teaching job. Who is eligible to apply? We recommend that candidates have a standard of education equivalent to that required for entry into higher education (normally 2 â€Å"A† levels and above). You will also need good numeracy skills. However, we are happy to consider applications from candidates who do not have formal qualifications at this level but who can demonstrate that they have appropriate language competence, skills, and experience. The course is open to both native and non-native speakers of English. If English is not your first language, you must have a command of written and spoken English that enables you to teach across a range of levels and complete the written assignments. In our experience, most successful candidates have English as their first language and are graduates. What does CELTA involve? The course is extremely demanding and requires a high level of commitment. You are required to attend the whole course, and complete homework assignments. You will have to devote a considerable amount of time to course work outside class hours, and we strongly recommend that you do not do any part-time work or other studies during the course. You should also be prepared to accept constructive criticism from your trainers and other trainees and be willing to reconsider your assumptions about teaching and learning. What does the course cover? The course aims to teach the principles of effective teaching and a range of practical skills for teaching English to adult learners. You will have hands-on teaching practice, observe experienced teachers and complete four practically-focussed written assignments. 6 There are five main units of learning: Unit 1: Learners and teachers and the teaching and learning context Unit 2: Language Analysis and awareness Unit 3: Language skills: reading, listening, speaking and writing Unit 4: Planning and resources for different teaching contacts Unit 5: Developing teaching skills and professionalism. How will I be assessed? You will be assessed throughout the course: there is no final examination. An external assessor, appointed by Cambridge ESOL, moderates each course. There are two components of assessment: Teaching Practice: You will teach for a total of six hours, working with classes at two ability levels. Assessment is based on your overall performance at the end of the six hours. Written Assignments: You will complete four written assignments: one on adult learning and learning contexts, one on an aspect of the language system of English, one on an aspect of language skills and one on classroom teaching and the identification of action points. Assessment and Grading Grading of candidates is by continuous assessment. There is no final examination. Successful candidates are awarded the â€Å"Cambridge CELTA† at one of the following grades: â€Å"Pass†, Pass â€Å"B†, and Pass â€Å"A†. On average, about 60% of our trainees achieve a Pass, 30% achieve a Pass â€Å"B† and 5% are awarded a Pass â€Å"A†. About 5% do not succeed. While everything on the course is taken into account, and you must complete the written assignments satisfactorily, the most heavily weighted factor is your teaching performance. You will receive written feedback, including an assessment of your teaching, on all the lessons you teach. You will have at least two individual tutorials to check that your perception of your progress agrees with that of your trainers. If there is a danger that you will fail, your trainers will make this clear and discuss where and how you can improve. We aim to be as clear and open as possible about your development. As part of the Cambridge scheme, every course is moderated by an external assessor, who visits the college for one or two days. In addition to checking that we are complying with course regulations, the assessor is available to listen to any points you or your group would like to make. If you feel that we are giving you unfair assessments, you can discuss this with the assessor. Applying for the course Selection to the course is based on an interview, lasting approximately two hours and a written task. Please complete the application form at the back of this booklet and submit it with your personal statement to the Course Organiser. You will be given the written task at the interview. 7 Frequently Asked Questions Is it a problem that I’ve never taught before? No. The course is an introduction to English language teaching. People who already have experience sometimes find it a drawback as it can be difficult to unlearn old habits and learn new techniques. I have got lots of presence, I know a lot about English and I am used to standing up in front of people and telling them things, so I am bound to be a good teacher, right? Wrong. The abilities to relate well and listen to learners are more important than an over-emphasis on â€Å"telling†. Does it matter if I miss any part of the course? Yes. 100% attendance is expected other than in exceptional circumstances. What happens if I am ill during the course? The Cambridge rules stipulate that if you miss more than 20% of the whole course or any of the 6 hours of assessed teaching practice, you are not eligible for the certificate other than in exceptional circumstances. Will there be much paperwork? You will be responsible for maintaining a portfolio of your work during the course and this constitutes your official assessed record. You will also need to be able to keep records and retrieve papers easily. I have never been able to spell properly: does it matter? Yes. Learners of English expect their teachers to be able to spell reasonably accurately. Also, Cambridge rules require candidates to be able to write in English that is â€Å"essentially free of errors†. Part of our interview process is designed to check this. Will I have to follow any particular methodology? Our aim is to provide you with a range of techniques and approaches which you will be able to select from. I have never learned grammar before: is this a problem? Many native speakers of English know little about the mechanics of their own language and are unconfident about teaching grammar. Part of our selection process is to check that you have the potential to follow the grammar component of the course. When I have completed my CELTA, what further teaching qualifications should I take? It depends on your career plans. If you intend to work in Further Education, the Cambridge ESOL Diploma in Teaching in the Lifelong Learning Sector will give you the qualification you need. If you want a qualification which has a more international bias, and if you are interested in developing your EFL career more broadly, the DELTA (Diploma in English Language Teaching to Adults) may be more appropriate. We do not currently offer the DELTA course at WKC. If I am successful in CELTA, can I take the Cambridge ESOL Diploma course immediately afterwards? We recommend that you gain at least 50 hours practical teaching experience before starting the Diploma. You will have to go through a selection process which involves an interview and completion of a task. Also, we can only accept you onto the Diploma course if you already teach, or are planning to teach, in the Further Education sector. 8 Useful Books There is no official reading list, but here are some useful titles: Methodology Learning Teaching, Jim Scrivener (Macmillan Heinemann). The Practice of English Language Teaching (4th edition), Jeremy Harmer (Longman). Grammar Practical English Usage, Michael Swan (OUP). Grammar for English Language Teaching, Martin Parrot (CUP). What CELTA has done for me? For many of our trainees, success on their course has led to some very positive changes in their lives. This is what two of them told us: â€Å"I was 51 when I did my CELTA course†¦ a bit old, and my only regret is that I didn’t do it 20 years earlier. My day job had become excruciatingly unbearable and it was when I was doing Spanish evening classes that I got the idea of doing a CELTA when I realised what a pleasant life my Spanish teacher was having. The 4-week course was intensive but that was part of the enjoyment. The three tutors were very supportive throughout and always gave us frank and honest advice. The students were a friendly mix of people and were always patient and good-humoured with their rather clumsy and inexperienced teachers. It was a very rewarding experience and at the end of the course I felt that I had got my brain back. I would advise it to anyone, but especially those who are free to go abroad and teach, as schools in this country tend to want teachers with experience unless you do a Summer School. Nevertheless, a CELTA is a very versatile extra string to anyone’s bow, and with it you should find it way to find a job anywhere in the world.† Mick Hutchinson â€Å"I did a CELTA course when I was 24 years old. I had just finished a contract as an Events Assistant in the city and was looking for something different to do. I had heard a lot about CELTA and TEFL courses and how useful they were if you wanted to go travelling and even to teach English in your home country. I thoroughly enjoyed myself, and it was a very satisfying as well as challenging experience. However, be warned that for one month it is hard work, but it’s well worth it! â€Å"When I completed my CELTA I taught English to Italian students for a while but went back to work in the city. However, I always knew I would use the CELTA at some point and I am now about to spend the summer in Ecuador teaching English!† Diana Chapman What motivates students? What can you do to keep motivation high? Teacher Training with Westminster Kingsway College Teaching is one of the most rewarding professions and it provides you with the opportunity to interact with people of all ages and from all walks of life. Westminster Kingsway College offers a number of teaching courses that will help you to progress into teaching as a career and develop your skills for the classroom. Careers at a glance: Teacher Lecturer Headteacher Social Worker Researcher School Administrator Teaching Courses at Westminster Kingsway College: This is a selection of the teaching courses at the College – contact us for further details. CELTA: Certificate in Teaching English to Speakers of Other Languages Access to Higher Education Diploma: Education Studies and Teacher Training Preparing to Teach in the Lifelong Learning Sector (PTLLS) Diploma in Teaching in the Lifelong Learning Sector (DTLLS) Visit www.westking.ac.uk for further details about Westminster Kingsway College

Review of SInce Yesterday :: essays research papers

Review of Frederick Lewis Allen: Since Yesterday: the 1930’s America. (New York: Harper and Row, Publishers, Inc., 1939), 362 pp.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Frederick Lewis Allen’s book tells in great detail how the average American would have lived in the 1930’s. He covers everything from fashion to politics and everything in between. He opens with a portrait of American life on September 3, 1929, the day before the first major stock market crash. His telling of the events immediately preceding and following this crash, and the ensuing panic describe a scene which was unimaginable before.   Ã‚  Ã‚  Ã‚  Ã‚  He quickly moves from the panic of 1929 to the ‘30’s and how many of the popular governmental sentiments during the election were no longer so. Hoover quickly moved from a position of public acceptance and admiration to that of a scapegoat. That the Depression was his fault is not entirely true, though. Hoover did not have much of the information needed to foretell the economic situation. In the laissez-faire form of government he prescribed, there was no place for a department that would document these things for the use of the president’s office.   Ã‚  Ã‚  Ã‚  Ã‚  Hoover is also vilified repeatedly for his inaction with the Depression. His personal policy and his party’s policy were designed to let the country find its own way, for if it became dependent on government aide, it would be a weaker nation that if it found it’s own way. This was a flawed assumption on their behalf though, because even in the 1920’s, there was a movement from many of the nation’s younger voters advocating change.   Ã‚  Ã‚  Ã‚  Ã‚  The overall feeling that Mr. Allen explains so well is that of fear. Many Americans were afraid of what might happen to them economically. There were cities where eighty-four percent of the working population was unemployed. Everywhere in the nation, banks were closing because of their inability to collect from debtors. This not only affected those working for the bank, it affected most people in the city as well. In small cities where there were only two or three banks, a third or half of the population could be without their life savings. Add to that high unemployment, and many people were left starving.   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Allen also speaks in depth of the farmers. The Farmer’s Holiday occurred when Milo Reno organized Iowan farmers and got them to â€Å"refuse to bring food into Sioux City for thirty days, ‘or until the cost of production had been obtained† (86).

Glacial Till :: miscellaneous

Glacial Till The characteristics of glacial till reflect the erosional, transportational and depositional history of the constituent sediment.’ Glacial till is a heterogeneous mixture of rock fragments ranging in size from clay to boulders and is deposited directly from glacial ice without water transport. (Strahler A. H. & Strahler A. N. 1976). Ice sheets deposited in the Pleistocene period may be more than 30 m deep and inevitably the constituents of glacial till will reflect the retreats, advances and stationary phases of the ice which have taken place during the history of a glacier since its formation. I shall outline the various forms of glacial till, giving consideration to the type of prevailing climatic conditions which give rise to their formation and deposition to illustrate how the constituent sediment does provide evidence for glacial activity over time. As glaciers are so effective at erosion and transport, large quantities of debris is also associated with them. According to it’s location with respect to the glacier, such debris transported as ice mass may be divided into three main categories. There are three main positions that a glacier can transport debris, englacial debris which occurs within the glacier, supraglacial debris which occurs on the glacier surface and subglacial debris which occurs on the base of the glacier, (please look at figure 15.12 below). While debris is being transported it may remain in any one of these positions until it is deposited by the ice directly or it may end up being reworked by melt water. Deposition of the transported material is a complex process, but the fraction deposited directly from the ice is called till. It consists of a wide range of grain sizes, so it is often referred to as boulder clay. It also posses very little stratification and frequently contains far travelled erratic material, which tends to have clast with edges and corners blunted by abrasion. (Briggs D. Et. Al. 1997) There are two main different types of till which have been recognised, lodgement till and ablation till. Lodgement till is laid down subglacially when debris is released directly from the sole of the ice. Ablation till accumulates initially in a supraglacial position and is later lowered to the ground surface by undermelting. Ablation till can be further subdivided into meltout till and flow till. Meltout till is a direct product of ablation continuing beneath a cover of detritus and flow till consists of debris that has built up on ice and after saturation with melt water becomes so unstable that it flows or slumps into near by hollows.

Job Analysis Essay -- essays research papers fc

What is job analysis and why is it done? Organizations are growing in size each and every day, which in turn creates a high demand for employees. This outcome, however, needs a systematic approach to determine the right employee for the right position. The process has become so large that organizations need specialized help from Human Resource Management (HRM) departments to ensure that the requirements of the position are met. Therefore, the HRM department provides the function of job analysis in order to select the right individual for the position. â€Å"Job analysis is a complex and vital part of every HRM program, as well as an important systematic process used within an organization to determine future members of the workforce.† Job analysis contributes to many important Human Resource Management functions as it identifies and analyzes the relation between the job and what is required. According to the â€Å"Job Analysis: Overview,† Job analysis is a process used to identify and determine in detail the particular job duties, requirements, and the relative importance of these duties for a given position or a particular job. A job analysis defines the work, activities, tasks, objectives, products, services, or processes required to perform a particular job. It collects details about work activities, human behaviors, machine, tools, equipment and work aids, performance standards, job context, and human requirements. These in turn help to identify the knowledges, skills and abili...

Open Polytechnic Nz Operations Management Assignment 1 T3 2012

| 71232 Operations Management| Assignment 1| | Matt Hinkley 3319696| 12/10/2012| | Contents Question 1: Operations management role2 Question 2: Types of production4 Question 3: Environmental factors5 Question 4: Strategic options [case provided]6 Case question 1 (customers)6 Case question 2 (competitors)6 Case question 3 (strategic decisions)6 Case question 4 (expansion issues)7 Question 5: Measures of quality8 Question 6: Types of quality management9 Works Cited10 Figures Figure 1: Company structure2 Tables Table 1: Quality characteristic measurements8Part A: Nature of operations management Question 1: Operations management role I would imagine that my role would be to ensure the profitable and reliable running of services. A bus service is a continuous service which runs to a schedule on a predetermined route. Our customers base their movements around our schedule and will expect us to adhere to those times. Figure 1 below is an indication of the simplified assumed structure of the company essay writers world reviews. I have not allowed for maintenance workshops and such like and have assumed that these functions are outsourced to suppliers.Figure [ 1 ]: Company structure The interactions between the departments are on a two way information route and feedback is gathered from the customer by the frontline staff. This could also include the drivers or ticket staff. The long term strategies of the company would be managed by the CEO and their senior team which would then be fed down to the operations manager for the day to day management to deliver these goals. Operations would see to the efficient running of the services and provide any early warning signs in their reports to the senior management.An interface with the customer would also be recommended by way of an occasional MBWA (management by walking about) style. This enables a personal interaction with both the staff and the customer. Close relations with suppliers should be kept with the finance side of the relationship being managed by the accounts department. Maintaining this degree of separation enables the ‘good cop bad cop’ kind of relations which can be of great benefit when bills come due. Question 2: Types of production The bus company is a transportation operation, as it transports people. It works as a mass services production process type.This is demonstrated in the fact that it has many customer transactions, involving limited contact time and little customisation (Nigel Slack, 2011). It does not store stock but you could argue that resources are stored in the form of bus spares and fuel should they have their own depot rather than outsourcing these items. The customers are queued in as much as the wait to be picked up on the route but they are not defined in a customer list or database. Question 3: Environmental factors As with any business there are more than one company vying for the limited number of consumers.Running busses you will have very little s cope to be better than your competition so you need to be very careful how you do it. There will be a couple main reasons why your customer chooses you which will be price, route, condition of vehicle and convenience. Breaking the four task environments down and assuming that there is a counter to each of the factors, we can reduce the impact as follows: Competitors: You could be cheaper or more regular than the competition, perhaps have newer buses which don’t smoke so badly as the others.Try to offer services on the routes which the competitors would struggle to compete on. Customers: The customer is king (or Queen). The most effective way to encourage New Zealand customers is by price. Kiwis love a bargain (Edmunds, 2012). Be it the one day special or concessions for demographic or regular users. But your price will not matter if the route is in the wrong place so location is a major factor when looking for the target customer. I’d probably hit high density student areas, they have low income and require transport regularly.Suppliers: The suppliers in this case would be our vehicle manufacturers, stationary suppliers and most probably land to operate from. You can enter into long term contracts with the suppliers and bulk order to reduce costs. But as with every business we are our suppliers’ customer so shop around. The only restraint is location. Buses are easy to buy direct from Japan with parts sourced just as easily. Suppliers will cause your variable costs to change and as such will have a greater impact on your margin which needs to be passed on to your customer.Building good solid relationships is imperative. Labour market: â€Å"The central bank expects unemployment of 7. 1 percent in the March 2013 year, falling to 5. 9 percent in 2014 and 4. 9 percent in 2015, according to forecasts in the MPS. That's more pessimistic than the 6. 4 percent, 5. 3 percent and 4. 9 percent forecasts in September† (BusinessDesk. co. nz, 20 12). With unemployment predicted to be falling and the labour market choosing to head to Australia in droves it makes the pickings slim.A business like the bus company will require skilled trades people to service the busses unless it out sources this and clerical people to administer the day to day operations. This is on top of the drivers and management team. Labour is a large cost for the company and retention is a big cost reducer, by keeping training and trained staff within the organisation. I fly to PNG where I work on a mine site, every time I get into a conversation with the bus driver taking me between international and domestic they ask if I can get them a job as a driver on the mine site.Question 4: Strategic options [case provided] Case question 1 (customers) Currently the customer base for HollyRock is teens and school aged youths. They have been referred to in the article as â€Å"Young people†. There may be some parents who also attend the restaurant but I wou ld assume from the way the article reads this would be in accompaniment of younger people. Case question 2 (competitors) From the article we can see that there are two possible current competitors in the area.These are the pizzeria which serves similar food to HolyRock in as much as Pizza and Robb’s restaurant which opens Friday evenings also. Although neither of these are competing for the same demographic as HolyRocks but they do have similarities in goods and services. It is also mentioned in the article that fast food chains had had difficulty in the past gaining approval to operate but, in time these may be able to move into the area. Case question 3 (strategic decisions) To fully answer this question we should look at the details for each component: 1.Structural. a. Location: Large old house in the middle of a retail area 15mins walk from the schools. b. Capacity: Ample parking and facility to seat 75. c. Technology: Low to mid technology level. 2. Infrastructure d. Wor k-force: 3 staff, cook, counter staff e. Quality Management: Nothing is mentioned regarding the Quality Management but I would assume this would be handled on a customer feedback system. f. Organisation design: A flat structure with an owner manager. Compact enough to manage easily and able to adapt to its target audience easily. . Policies and procedures: There was no mention of policies. Procedures are simple with food orders being taken with the issue of a number, empties and waste is collected on a continuous service system. Events seem to managed by the customer with a board in place for bands to volunteer to play. The initial concept was for the local young people to have somewhere safe to be able to gather and ‘Hang out’. The structure of the business would support the initial concept in that it is simple to manage and adapt to the needs of the client.It has furniture that is moveable to accommodate the groups at the time and the venue offers enough space to cate r for the needs of the customer. If the organisation were to grow past the current system then other changes would need to be brought into place which would then mean tighter management would be needed which would most likely mean a change in infrastructure. I would therefore say that the decisions do support each other and that of the overall strategy of HolyRocks. Case question 4 (expansion issues)The proposed enhancements would step completely outside of the current company structure. Although the base idea is similar in so much as it is a supply of food to customers the demographic is vastly separated. Some of the issues to consider are as follows: * Direct completion with Robb’s restaurant. An already well-established lunch and breakfast coffee time shop. * Is the location right for the stay at home mum? We note that it’s close to the high school, but there is no mention of other facilities which would attract the new client base. * Interior decor.Do rock posters and picnic tables attract stay at home mums looking for a coffee, a chat and some finger food? * With younger children coming onto the premises are there implications to the high school kids being turned off the idea of it being a ‘Hang out’? * Suppliers for the different food types will possibly differ, so more contracts need to be administered and accounts. * Extra equipment will be needed for coffee production and the storage and display of finger foods. As these are generally uncooked foods they need to be stored separately from the other food types.Different skills/personalities of staff required. Although there may be more intricate details regarding food, health and hygiene legislation the main points to consider are the local competition and the site suitability for the operation. It may be worth considering the option but at another location and sponsoring the new location with some brand attachment. Part B: Quality management Question 5: Measures of quality Us ing the table system as shown in the set text, the quality characteristics which we can measure would be the following: Quality characteristic| Variable| Attribute|Functionality| Number of meals served| Was the food acceptable| Appearance| Number of seats and layout| Were they clean in a timely manner| Reliability| Bands playing or meals delivered on time| Were there any complaints| Durability| Is the venue keeping up with the times| Are the trends of the young people being followed| Recovery| Meals rectified or bands removed| Did the customer feel the staff acted accordingly and timely| Contact| The extent that customers feel well treated by staff (1 to 5 scale)| Did the customers feel that the staff were helpful (yes or no)| Table [ 1 ]: Quality characteristic measurementsWe could easily apply functionality, appearance and contact to this business with contact being our quantitative measure. Functionality would be measured on the number of meals served against the number returned due to poor quality. Appearance would be a general measure by the management as to the tidiness of the venue throughout the shift. Contact could be measured through a quick and easy 2 question tick slip with the customer at the end of their visit. This could be a voluntary measure as people with high opinions are certain to leave feedback if it is made easy for them. Question 6: Types of quality managementThere are a range of available approaches such as TQM, Six Sigma and ISO 9000. Briefly each of the systems are as follows. Total Quality Management (TQM) is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback. TQM requirements may be defined separately for a particular organization or may be in adherence to established standards. TQM can be applied to any type of organization; it originated in the manufacturing sector and has since been adapted for use in almost every type of organization, TQM is based on uality management from the customer's point of view (Rouse, Total-Quality-Management, 2005). Six Sigma is a management philosophy developed by Motorola that emphasizes setting extremely high objectives, collecting data, and analyzing results to a fine degree as a way to reduce defects in products and services. The Greek letter sigma is sometimes used to denote variation from a standard. The philosophy behind Six Sigma is that if you measure how many defects are in a process, you can figure out how to systematically eliminate them and get as close to perfection as possible.In order for a company to achieve Six Sigma, it cannot produce more than 3. 4 defects per million opportunities, where an opportunity is defined as a chance for nonconformance (Rouse, Six-Sigma, 2006). ISO 9000 is a series of standards, developed and published by the International Organization for Standardization (ISO), that define, establish, and mainta in an effective quality assurance system for manufacturing and service industries. The ISO 9000 standard is the most widely known and has perhaps had the most impact of the 13,000 standards published by the ISO.It serves many different industries and organizations as a guide to quality products, service, and management (Rouse, ISO-9000, 2005). From the three approaches above only two would lend themselves to our diner environment, these are the TQM and the ISO-9000 approaches. The Six Sigma philosophy is extremely complex to implement and can take years to show any real savings from a financial perspective. It is also not appropriate to our scenario as it better suits mass production or production line businesses. Of the two which are left I would use the TQM approach.It has a far better management system and would suit this small close knit workforce. The customer feedback would be available as to monitor the results and give indicators to the improvement strategy. The ISO-9000 sys tem is a more formal and managerially implemented system which would detract from the empowerment of the employees in this case, although there may well be some standards within the ISO-9000 that could be used in the TQM structure. Works Cited BusinessDesk. co. nz. (2012, December 6). NZ official unemployment rate overstates labour market woes, RBNZ says. Retrieved December 10, 2012, from www. sharechat. co. nz:

Indian Retail Industry

EXECUTIVE SUMMARY Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use (Kotler, 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer, wholesaler, or retailer- is said to be retailing. It doesn’t matter how the goods or services are sold (may be by person, through mail, telephone) or where (from a store, by the street or in the user’s home).In the past, retailers secured customers loyalty by offering convenient locations, special or unique variety of goods, greater or better services than competitors. Retailers struggled in developed countries because of their saturated market and forcing them to invest in developing countries like India, China etc. And India has been ranked fifth most favourable market for foreign retailers, according to AT Kearney’s GRDI (2012). An Industrial Analysis on Retail Industry mainly concentrating on Food & Grocery is done in the project using Qualitative methods which includes PEST analysis, tracking mergers & acquisitions etc. nd Quantitative methods which include comparison among the companies and comparison with the US markets. Certain limitation was faced while searching for data but it's made sure it is from a reliable and trusted source. 1 Chapter 1 INTRODUCTION 2 1. 1. Overview Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use. Present day consumers shop for goods and services at store retailers, non store retailers etc, but the best known retailer is the departmental store. Generally a retailer tend to buy goods or services in large quantities from manufacturers or importers hich may include a middleman (wholesaler) or may directly purchase from them and then sell those to the end – user consumer as small quantities or in in dividual items. Retailers can be considered as the end of the supply chain, because they are final means from which the consumer receives their desired goods or services. Moreover in the marketer’s point of view retailing plays a major role in the overall distribution strategy, which means that to attain an efficient supply chain management retailer is the main source to assess the actual demand in the market.Some world leading retailers are (as per Revenue):1 1. Wal-Mart (US) 2. Carrefour (France) 3. Metro (Germany) 4. TESCO (UK) 5. Lidl Stiftury (Germany) The world market is found is undergoing continuous transformation. And especially when retail market is consider, lots of innovation and cut throat competition is observed. If we consider in India the retail sector constitutes to 22% of GDP and provides 8% of employment. 2 Indian retail sector worth is found to be US$ 350 billion and is growing at a rate of 15-20%3, it is estimated that the value of the retail sector may i ncrease up to US$ 450 by 2015.This high growth rate has attracted many of the foreign investors to invest in India especially in Grocery and Apparel as a part of FDI in multi brand retail. 4 Top retailers in India are; 1. Reliance Fresh 2. Food Bazaar 1 2 www. moneycontrol. com www. ibef. org 3 Pricewaterhousecooper research 4 Deloitte research 3 3. Spencers Mart 4. More 5. Nilgiri's The organized retail sector is found to be only 5%, which shows a huge potential in retail sector and estimated to increase to 9% by 2015. Figure : 1. 1 Organized retail has huge scope of expansion Unorganized retail penetration Organized retail penetration % 9% 20% 95% 91% 80% 2011-12 2015-16 2020-21 Source: Indian retail market sep 2011, Delioitte Aranca research 1. 2. Global Scenario In the last part of 20th century, the world saw the emergence of the retail industry, majorly the supermarket found to dominant grocery retail form. And with the latest advancement in the technology like the bar code, RF ID etc. allowed a store to manage thousands of items and ‘just-in-time’ store replenishment. Computer operated logistical systems integrated with the stores assess the consumer demand in a single electronic system has led to expansion of the retail sector.But with the saturated local market, high competition pushed the major retailers into the globalization though process. And at the same time many government in the mid 1990’s have opened their economies inviting for foreign retail investors. However major issue faced is the economic slowdown that has resulted due to the uncertainty in IT sector and other financial spending. Moreover consumers themselves became much more price conscious, sensitive to price hikes and conservative in their buying, particularly in the developed economies. 4 Even though, Retail industry continues to be the world’s largest private industry with above US$ 8. trillion sales worldwide annually, this accounts nearly 10-15% of GDP f or most economies. 5 Major employer in most of the economies: ? ? ? ? 18% in US 14% in Poland 9% in China 17% in Europe Biggest retail countries in world (as per sales) ? ? ? ? ? US EU China UK India US$ 4. 7 trillion US$ 2. 9 trillion US$ 800 billion US$ 498 billion US$ 350 billon So from the above data it is evident that some developing countries like China and India made up to the top retailers in the world, which shows the huge potential for retail in these economies as major part of the retail is dominated by the unorganized sector.Retailers around the Globe; Table : 1. 1 Rank 1 2 3 4 5 6 Country UK Spain France Germany Italy Switzerland % of International retailers present 55 51 49 47 45 42 5 www. Livemint. com 5 7 8 9 10 Austria UAE China Russia 42 41 40 39 Source: CB Richard Ellis, 2010 The above table shows the concentration of the international retailer in to their economy, where UK topped the list and India ranked 44 in the list (as a lot of clarifications for the interna tional retailers are required).Study also concluded that developed economies are still the favourable markets for international retailers. 1. 3. Indian Scenario The retail industry in India is one of the most attracted market in the world. The major reason for this is, the market is highly unorganized. Almost 90% of the retail market is under unorganized sector where the business are run as kirana stores and family businesses. The organized sector is only less than 10% which is very low compared to other countries like US, UK etc which are having 50%-70% organized sectors.Almost all global retailers are looking out for an opportunity to enter into the Indian market as they knows the growth of the sector in India. Even though food and grocery is having the maximum market share of about 69% in the retail market, its share in the organized market is only 3% which shows the retailers who are mainly into food and grocery sector have an advantage among other retailers. The research conduc ted by Technopak reported that, in 2011 Indian food and grocery sector was estimated to be USD 325 billion that accounts for the 69% of the overall retail in India.This is expected to grow to USD 425 billion by the end of 2016 at a Compound Annual Growth Rate of 5. 5%. In this, the market share of the organized food and grocery was estimated at USD 9 billion which is expected to witness a growth to USD 34 billion by 2016 at a Compound Annual Growth Rate of 30%. 6 The study shows that there is an exponential growth in the Indian organized food and grocery sector in the next few years. 1. 4. Major Retailers in Food and Grocery The major retailers in India are Reliance Fresh, Spencer Mart, More, Nilgiri's and Big Bazaar.The various aspects of these retailers are explained in the following sections of this report. As the organized food sector is very small, the market shares of these retailers are pretty difficult to find. 6 http://www. indianretailer. com/article/sector-watch/food-and- grocery/Standing-against-each-other-1489/ 6 1. 5. Research Objectives 1. To identify the market share and nature of competition of Indian retail industry. 2. To understand the market segmentation of the industry. 3. To conduct PEST analysis for the industry. . To study the difference between standalone and conglomerate diversification in the industry. 5. To analyze the mergers and acquisitions carried out in the industry. 6. To study the international exposure of the industry. 7. To determine the technologies used in the industry. 8. To study the marketing initiatives carried out by the industry 9. To analyze the future prospects of the industry. 10. To Compare the Indian retail industry with US, UK and France. 7 Chapter 2 REVIEW OF LITERATURE 8 2. 1. IntroductionThe size of Indian retail is about US $350 billion but it is highly unorganized. Indian retail is dominated by 15mn independent retailers consisting of kirana stores, chemists, footwear shops, apparel shops, paan and bedi s talls, handcart and pavement vendors, which together makes up ‘unorganized market’. 7 But this situation will not be the same always specially with the fact that multinational companies are trying to enter Indian market. Investors view India as an attractive investment destination. India stands at 4th attractive location for FDI (Ernst & Young, 2012).In 2011, Global retail development index (GRDI) stated that â€Å"time to enter Indian market is now†(Kearney,2011). Some major retailers in India (Kumar, 2011)? ? ? ? ? ? ? ? ? ? ? ? Food & grocery: Big Bazaar, Food Bazaar Consumer electronics : e-zone Entertainment : Bowling Co. Books, Music and gifts : Depot Fashion and accessories Electronic retailers Time wear retailers Pharmaceutical retailers Telecom retailers Jewellery retailers Footwear retailers Catering service retailers 2. 2. Conditions in Retail IndustriesGlobally, A survey in small towns in Minnesota (Brennan,1991) showed that specialized services, offe ring better quality products and improved customer service were most successful strategies while sales & promotions and lowering prices were least successful. It was observed that consumers are more focussed on new discounts compared to old ones. (Brennan, 2000). A survey conducted in south India showed some decision making styles of south Indian peoples, mainly brand conscious, high quality conscious, confused by over choice style and recreational shopper style. (Canabal,M. E,2002).Until 2011 ,Indian central government denied FDI in multi brand retail and even single brand retail was limited to 51% ownership. In November 2011, India’s central government 7 Business monitor international(Indian retail report Q1,2012) 9 announced retail reforms for both multi brand and single brand retail. In December 2011, under pressure from opposition Indian government placed retail reforms on hold till it reached to a consensus. The reforms for single-brand stores to enter Indian market but on a condition that 30% goods should be purchased from local suppliers was approved by the Government in January 2011.Organized retail is increasing at the rate of 45-50% per annum and increases its share to 16% by 2012. On the other hand unorganized retail is increasing at the rate of 10%. Major increase can be seen in personal care, jewellery, sports goods and beverages. 8 According to A associates report, some of the benefits of multi-brand retail are ? ? ? Removal of intermediary Job creation No threat to kiranas India has been ranked as the most attractive nation for retail industry among 30 emerging markets. (Senjam Dwijorani, Consolidation phase in Indian retail industry).According to a Mc Kinsey & company report titled â€Å"The great Indian Bazaar: organized retail comes of age in India†. Organized retail is supposed to increase from 5% in 2008 to 14-18% by 2015. Private labels contribute to 10-12 % of organized retail industry and are growing very rapidly. Key play ers being Westside, Shoppers stop, Spencers, Future group, Reliance and Bharti walmart. Highest penetration is by Westside at 90% followed by reliance at 80% and pantaloons at 75%. Shoppers stop and spencers have 20 and 10% respectively.According to Deloitte’s report on â€Å"Global powers of retailing 2013 , Retail beyond†, the retail industry grows despite difficult economic condition. Most of 250 retailers posted an increase in retail revenue with most of the companies experiencing declining sales. The top 250 maintained a healthy 3. 8 % composite net profit in 2011,matching the industries 2010 result. The average size of top 250 companies in 2011,as measured by retail revenue topped US$17 billion. A crisil report shows the Indian retail market is most fragmented in the world and only 2% compromises of organized sector. This shows potential for growth is immense. ASA & Associates report, August 2012 10 Chapter 3 INDUSTRY ANALYSIS 11 3. 1. Market Share and Nature of Competition The current retail segment contributes 22% of the country’s GDP and 8% of the total employment. And more over India has emerged as the fifth most favourable destination for international retailers9. According to AT Kearney’s GRDI (2012) â€Å"India remains a high potential market with accelerated retail growth of 15-20% expected over the next five years†. India retail sector values US$ 350 billion and is growing at a rate of 15-20%, as per Pricewaterhousecooper (PWC) research report.Mass grocery and apparel are the two most favoured segments for FDI in multi brand retail in India, according to the study conducted by Deloitte. The FDI inflow in single-brand retail trading during April 2000 to December 2012 stood at US$ 42. 7 million, as per the data released by Dept. of Industrial Policy and Promotion (DIPP). A report (KPMG, 2010) indicates that the retail business in India has not able to deliver the expected results, expect a few players. The growth of organized retail trade decreased from 35% in 2007-08 to 10% in 200-09.Food and Grocery segment has been dominated by retailers not organized till date, except a few players like Big Bazaar (Food bazaar), Reliance (Reliance Fresh), RPG (Spencer’s), and AV Birla Group (More). Organized retail is in continuous increase compared from past. Retail can be classified in different sectors such as Food & Grocery, Clothing, Durables goods, Shoes, Furniture, Services, Catering, Jewellery & Watches, Books, Music & Gifts, Mobile phones etc.. Figure : 3. 1 Grocery sales across countries (2010) 18. 40% 12. 40% 11. 10% 10% 3% India Source: IGD international 9 2% USA China Russia Brazil UK ww. ibef. org 12 The highest penetration of private label products is by Trent at 90%, followed by Reliance 80% and Pantaloons 75%, big retailers such as Shoppers Stop and Spencer’s have a penetration of 20% and 10%. 10 Figure : 3. 2 Market Breakup by Revenue (2011) 17% 3% 6% 4% 10% 60% Food and Grocery clothing & fashion Beauty & wellness Electronics Furniture & Furnishing others Source: Indian retail market sep 2011, Delioitte Aranca research The Net Revenues of the top retailers in India; Figure : 3. 3 Retailer Food Bazaar Spencer’s Reliance Fresh More Nilgiri’s Source: annual reports of the companies 010-11(Crs. ) 215. 1 98. 46 127. 67 163. 7 80. 49 2011-12(Crs. ) 298. 09 120. 62 210. 45 236. 8 97. 70 3. 2. Market Segmentation 3. 2. 1. Segment analysis The Indian economy is growing rapidly. An important contribution is made by the growing number of shopping malls. Shopping malls became a centre of attraction or a hang-out place in metro cities. There are development plans proposed 150 new malls in 2008. But what this does is we forget or ignore the traditional retail formats (pedlars, grocery stores and tobacco 10 Consolidation phase in Indian Retail Industry, Senjam. 3 shops etc. ). They continue to co-exist with the modern formats. Modern retail has help ed companies to companies to increase consumption and hence the demand for their products on the market. For example, Indian consumers would normally consume rice sold to the neighbouring Kiranas viz Kolam for everyday use. With the introduction of organized retail trade, it has been noted that the sale of Basmati rice increased by four times that he was a few years back: as a top quality, rice (Basmati) is now available at almost the same price as the normal price at local Kirana.Thus we can see the way a product is displayed, spoken and contiguous and how he won the heart and the minds of consumers affects its sales. It consumption continues to increase in the way; we can say that the local market would go through a metamorphosis of a change. This means that non- union retail trade would suffer a serious setback due to the outdated technology, poor supply chain, inadequate marketing etc. Thus, local stores would soon become things of the past or limited unexpected last minute purc hase. And it is also observed that avg. consumption of Indian consumer will come down to 34% in CY2015 and in addition up to 25% in CY2025.This indicates that, with gradual increase in income levels, Indian consumers are spending more on products of lifestyle or pimping the economies of lifestyle retail value. 11 Currently most popular organized retail formats are; ? Shopping Malls: Malls are larger form of organized retail today. These are mainly located in metropolitan cities, close to urban periphery. The field of shopping centres varies from 60000 m? to 7, 00,000 m? and above. The idea is to provide an ideal shopping experience that includes a mix of products, services and entertainment all under one roof.Some examples are Inorbit mall, Ansal Plaza etc. Specialty stores : These are the stores that focuses on specific market segments, specializing on particular products such as entertainment and leisure, gifts and so on. The most notable among these include channels such as Cross word, Planet M etc. Discounters: As its name suggests, the shops or factory stores, offer discounts on MRP by selling in bulk to achieve economies of scale or surplus stocks in season over. The category includes various perishable goods/ non-perishable. Example: Subhiksha. Department Store: Stores ranging from 20000-50000 Ft? responding to the diverse needs of the consumers. It includes localized departments like clothing, toys, home, groceries etc. the popular among these are Big Bazaar, D-Mart etc. Hypermarkets/Supermarkets: Big self service outlets, with strong emphasis on Food & Grocery store and personal sales and designated as supermarkets. These can still be divided into mini supermarkets typically from 1000 to 2000 Ft? and large ? ? ? ? 11 McKinnsey Global Institute 14 ? ? supermarkets from 3500 to 5000 Ft?. These stores now contribute to 30% of all Food & Grocery store in organized retail.More, Reliance fresh etc are some examples. Convenience stores: These are relatively l ow (400 – 2000 Ft? ) stores generally located near residential areas. They have a limited range of convenience high-sales of business products in stock and are usually open for long periods during the day, seven days a week. The prices are slightly higher because of premium convenience. MBO: Points of sale multi brands, also known as category killers, offer several brands on a single product category. They are generally well in places of markets occupied and cities. 3. 3. Policy FrameworkSince liberalization several policy measures have been taken with regard to regulation and control, fiscal policy, export and import, taxes, exchange and interest rate regulation, export promotion and incentives to high priority sectors. Food and agricultural industries has made an agreement with high priority a number of important releases and incentives. Some of the major policy changes are as follows: 3. 3. 1. Regulation and Control According to the extant policy, FDI up to 100% allowed un der the automatic route in food infrastructure (Food Park, Cold Chain / Storage).As for food retail FDI policy concerns do not permit foreign direct investment in the retail sector, with the exception of a single retail brand products. This policy is the same for all retail operations. FDI policy for the manufacture reserved for the SSI sector is the same for all items, so reserved and a separate dispensation for the items in the food processing sector is not intended. 3. 3. 2. Fiscal Policy and Taxes Broad fiscal policy changes have been introduced gradually. Excise & Import tariffs have been reduced substantially. Many processed foods are exempt from excise duty.Custom tariffs were substantially reduced on plant and equipment as well as raw materials and intermediates, especially for export production. Corporate taxes were reduced, and there is a shift towards market related interest rates. There are tax incentives for new manufacturing units for certain years, except in sectors s uch as: Beer, wine, soda flavoured with concentrates, confectionery and chocolate, etc. Indian currency (rupee) is now fully convertible for current account and capital account convertibility in the unified exchange rate mechanism is foreseen in the coming years. 15Repatriation of profits is freely permitted in many industries, with certain exceptions, which is another requirement offset by dividend income from exports. 12 3. 3. 3. PEST ANALYSIS PEST analysis is concerned as the environmental influences on the business. The factors are Political, Economical, Social, and Technological. 3. 3. 3. 1. Political Environment Political factors include government policies, fiscal policy, labour laws, safety regulations, competitor regulations, political stability and consumer protection. That influence and limit various organizations and individuals in society.Legislation relating to the retail was damaged many years. Political factors include goods and services that the government wants to provide or provided. 3. 3. 3. 2. Economic Environment Economic factors include economic growth, interest rates, exchange rates and inflation rate. These factors have a significant impact on decision-making and business operations. Exchange rates affect the costs of exports of goods and the supply and price of imported goods in the economy. The retail market consists of the purchasing power of people. So the total purchasing power is a function of current income, prices and availability of credit.Changes in economic conditions may affect the business or company. Economic forecasters Looking ahead to the next decade and is likely to find its forecasts of rising costs, shortages and up and down economic cycles. These changes in economic conditions provide new opportunities or threats in the market. 3. 3. 3. 3. Social Environment Social factors include income distribution, population growth rate, age, lifestyle changes, education and living conditions . Society that people grow in their beliefs, values and norms. People live in different parts of the country have different cultural value, which must be analyzed retail person or company.This will help you to understand the business strategy in order to meet the requirements of customers. trend is the social factor will also affect the business for retailers. 12 http://www. punebds. com/pf. asp 16 3. 3. 3. 4. Technological Environment Technological factors include technical aspects such as research and development activities, technology incentives and the rate of change of technological changes, new inventions and development, energy use and costs. They can determine barriers to entry, minimum efficient production and influence outsourcing decisions.Technological implementation can affect the cost, quality, and this leads to innovation. Technology is extensively used in some of the areas such as: ? ? ? ? ? ? ? ? Packing of the products Billing Mobile point of sale(POS) Digital signage Inventory management Customer s ervice Price changes and auditing RFID and location tracking 3. 3. 4. PORTER’S Five Forces Porter's Five Force model is to analyze the competition model, it helps to understand the nature of competition within the industry, and provides a good, simple but effective framework for the development and understanding of the competitive forces in the industry.Michael Porter created a framework, which identified five forces which act to either increase or decrease the competitive forces in the industry. These five forces is ? ? ? ? ? Threat of new Entrants Power of suppliers Power of buyers Availability of substitutes Competitive rivalry 17 Figure : 3. 4 3. 3. 4. 1. Threat of New Entrants The retail industry has seen a growth of the organized sector in recent years. Even though growth is not diversified, it was still significant enough to affect the unorganized retailers. This industry started ten years ago and has been declining number of independent retailers.If you walk through a ny mall, we notice that most of them are chain stores and there exist only a hand full of independent shops. While barriers to the establishment of trade is not impossible to overcome, the ability to establish favourable supply contracts, leases and be competitive, it becomes virtually impossible. Their vertical structure and centralized shopping gives retailers competitive advantage to independent dealers. 3. 3. 4. 2. Power of Suppliers In 1970, when Sears dominated the household appliance market, which set high standards for quality.Suppliers that did not meet these standards were omitted from Sears line. In this way, retailers have tried to exploit relationships with suppliers. This can be attributed to the fact that in the retail industry, suppliers often have very little power. Take the example of WalMart, which imposes strict controls on their suppliers. Contract with a large retailer like WalMart can make or break a small supplier. 3. 3. 4. 3. Power of Buyers Individually, cu stomers have very little bargaining power with retail stores. The prices offered by the center-stores are usually negotiable.They come with a tag attached saying ‘fixed price. â€Å"It warns the customer from the very entrance to the store, if you want discounted prices. ‘s Very difficult to negotiate. , But as a whole, if customers require high quality products at competitive prices, it helps keep retailers honest. 18 3. 3. 4. 4. Availability of Substitutes There is no shortage such as in the retail sector. This is not a monopoly in the market. The tendency in the retail sector is not specialized in one good or service, but to deal with a wide range of products and services. This means that what one store offers, you will probably find it in a store.Therefore, innovation and product differentiation are essential ingredients necessary to separately in the retail industry. Retailers offering products that are unique or have a clear absolute advantage over their competito rs. 3. 3. 4. 5. Competitive Rivalry There is no market without competition, and there are no better ways than the existence of competitive forces in the market to improve the quality, price, supply chain management, inventory management, etc. Retailers always face stiff competition. The slow growth of the market for the retail market means that companies must fight each other for market share.More recently, they have tried to reduce the cut-throat price competition by offering frequent flyer points, membership and other special services to try to gain customer loyalty. Given the relatively weak financial condition of unorganized retailers and physical space constraints on their expansion prospects of the sector itself is not able to meet the growing demand for retail. Therefore, organized retail, which now represents a small 4% of total retail sector is likely to grow at a much faster pace of 45-50% per annum and quadruple its share in total retail trade to 16% by 2011-12. 3. 4. Bus iness DiversificationDiversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. The different types of diversification that are discussed in this report are as follows; 3. 4. 1. Standalone DiversificationSelf-contained and usually independently operating. They concentrate only on the specific category of products. Standalone diversification has large relationship with the firm’s current business. 19 3. 4. 2. Conglomerate Diversification The companies markets new products or services that have no technological or commercial synergies with current products but that may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firm's current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility f the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. 3. 4. 3. Future Group (Conglomerate) But while contemporaries like Bharti and Tata has teamed up with Wal-Mart and Tesco in the wholesale business, Future Group has built its business by himself. Talks over sourcing partnership with Lawson Inc. Japan ended without agreement is happening this year. Under the new legal regime, it could be more opportunities for future groups to join forces with international traders.Future Group has recently reorganized its retail assets â€Å"simplification† of business and bring greater clarity to investors for business, Biyani says, and sees further expansion, not least the food in the arm, which he described as â€Å"profitable†. (And he adds: â€Å"Some of the high-margin businesses, where demand is not too high, that when concerns are greater food is good, profitable business .. † This week, the Future Group has acquired Express Retail Services, which operates in Delhi supermarket chain Big Apple. Biyani also outlines its goals for the store chain Food Bazaar. â€Å"Currently there are about 200 Food Bazaar stores. No.Maybe in five years, add another 150 to that number,† he says. 3. 4. 4. Reliance Fresh (Conglomerate) Reliance Industries plans to merge all its retail units within a single entity, which suggests he was not looking for a foreign partner in any of its businesses, a person with direct knowledge of the development said. The company started the process all the club's eight independent retailers, such a s clothing chain Reliance Trends and consumer electronics chain by Reliance Digital Reliance Fresh grocery chain, in a bid to remove defects and improve administrative cooperation and efficiency between different companies, people said.This will allow Reliance Fresh single retail entity by Reliance Retail, the group's holding company for retail sale. Reliance last Monday filed a petition in the Bombay High Court seeking permission for the scheme of arrangement of its several entities, including Reliance Retail, Reliance Fresh, 20 Reliance AutoZone format, car accessories, Reliance Trends, Reliance Footprint footwear chains, consumer electronics chain Media Reliance Digital, Reliance leisure, Reliance Gems and jewellery, and Reliance Replay Gaming. 3. 4. 5. Spencers (Conglomerate)Spencer Retail Ltd (Spencer) is one of the India's multi-format retail chain. Established in 1996, Spencer is a group of RPG Enterprises, one of the leading conglomerates operating in India and subsidiaries Cesc Ltd. In 1989, RPG Spencer won, and in 2005 launched its retail brand in the Spencer. Consequently, it Spencer spread to other retail formats starting Hyper Spencer, super fresh and daily formats. Currently Spencer food markets and food products, clothing and accessories, footwear products, home decor items and equipment and consumer durables. 3. 4. 6.More (Conglomerate) More is a group company Aditya Birla Retail Limited, a leading conglomerate in the retail industry with a clear focus on its vision to be a global company premiums. 3. 5. Mergers and Acquisitions 3. 5. 1. Reliance and BP (Merger) During the year 2010, BP and reliance industries limited made the partnership in the oil and gas business. 13 By announcing the partnership both the companies came to an understanding that BP takes 30% of partnership of 23 oil and gas production sharing contracts that which are done by reliance industries in India.This project would help Indians in getting gas and will help to reduce th e import cost included in gas. The same year reliance industries entered into partnership in us with an agreement of joint venture with the companies Atlas Energy, pioneer Naturals Resources and Carrizo oil & gas by three different joint venture agreements. 14 13 14 http://www. ril. com/html/aboutus/major_milestones. html http://www. ril. com/html/aboutus/major_milestones. html 21 3. 5. 2. Bharti Wal-mart (Merger) In order to lead the retail stores in India, Walmart has begun talks with Bharti enterprises for forming a joint venture.Two companies has equal partnership in wholesale business in India, so they decided to continue their business relationship in retail business by requesting the government to make decision for allowing up to 51% foreign direct investment(FDI) in multi brand retail. 15 The aim of joint venture is to establish wholesale cash-and-carry stores and back-end supply chain management operations in line by taking government guidelines. 3. 5. 3. Spencer's India Li mited (Acquisition) Spencer’s is one of the retail sector which sells food and non food FMCG products16.Spencer’s Retail is a part of the RPG Companies that deals with food, apparel, fashion, electronics, lifestyle products, music and books . More over it offers services like gift vouchers and easy loans. 17 Spencer’s has expanded its food retail chain by bringing food world that has been brought over by RPG group18 . The Company has filed an application with the Honourable High Court of Calcutta for merger of its wholly owned subsidiary company Music World Retail Limited with the Company, effective from 1 January 2012, which is pending approval as of date19. 3. 6. International ExposureIn the year 2006-07 ,the size of food industry in India was established at around Rs 8,80,000 crores in that the food industry accounts for around 374000 crores. Now growth of Indian food processing industry is up to 13% per annum20. 3. 6. 1. Dairy Dairy firms are one of the main contributors of Indian food industry among various sectors. In 2006-07 the size was 198000 crores & it is estimated to be 366484 crores by 2015. The states of Gujarat, Tamil Nadu, Kerala, Karnataka, Punjab and Haryana have established many dairy co-operatives running successfully. Most of the packed milk segment is 15 16 http://www. bharti-walmart. n/Overview-CareerAtBhartiWalmart. aspx http://info. shine. com/company/Spencers-Retail/204. aspx 17 http://info. shine. com/company/Spencers-Retail/204. aspx 18 http://www. cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 19 http://www. cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 20 Cifti. org/Reports/Ficci_Technopak%2008. pdf 22 dominated by co-operatives it contributes about 70% of the total revenues. In the milk products India, the reports have given that demand is growing faster than supply.The recent rise in milk prices have forced Indian government to Impose a ban on skimmed milk products and reduce Incentives for exports. Many products like Ghee, Curd, etc. has demand more and they are sold as unbranded in Indian market. As the health consciousness among people is increasing day by day ,the demand for milk is increasing in the market. Exports of milk from India to south east Asia countries have grown rapidly. The ice-cream industry though it is widespread is suffering from shortage of cold chain infrastructure and lack of big players in India. 3. 6. 2. Non-Alcoholic Beverages These are of two types namely; ? Carbonated and Non-carbonated drinks Some of the hot beverages are tea and coffee. Almost Rs. 5000 crores was accounted by fruit juices and fruit based drinks. The annual growth rate would be 10-12% India is the biggest country to produce tea in the world accounting for 28% of the total global production at 956 million kg's. Tea production in India is being increasingly improving year by yea r whose turnover itself is above Rs. 8000 crores. The growth has become 1. 2% per annum. India is the 4th largest exporter of tea in the world and it is also the 5th largest producer of coffee which is accounting up to 4% of total production in world.Almost everything produced is being exported. It came up to 75% of produced tea and coffee is exported21 The competitor for US food processing is Indian domestic industry. As it has the best climatic conditions it has got advantage to produce the agricultural goods and potential to cultivate the wide range of raw materials. some of the Indian companies have increased their market share by decreasing the prices for the products while import duties on food and ingredients have become relatively costly. The existing food laws will restrict the producers to use the ingredients, colors, flavors.Thus it has become the additional challenge to the US exporters interested in Indian market. 21 Food. export. org/resources/countryprofiledetail. cfm ? itemnumber=1015 23 3. 7. Technologies used in retail industry Retail industry is one of the most growing industry in the world today with a market share of above 50% with organized sector having a share of 5% whereas unorganized sector has over 90% of share22. Now the factor is to know how to maintain such share. moreover food & grocery alone takes around 62% of market share within retail industry.Everyday thousands of thousands transaction are done in retail market let it be regarding food & grocery or may be some apparels or some clothing. But it's really difficult to manage the details about all these. How to keep complete track of all the products? Earlier people used pen and paper techniques but will that suffice present days requirement. The answer to this question is a big No , it is not possible to implement such techniques today. At this part technology plays a vital role today. Storing the data in a proper manner so that whenever it is required can be fetched immediately without any delay.Database, Data warehousing, Data mining are some of the tools used nowadays for storing and retrieving data efficiently. Forecasting is used to predict future demand, e-commerce used online order and purchasing, The next part discusses how exactly each of the technology has played important role in retail industry. ? Forecasting tools are used to predict the total demand of any product in the near future based on the present or past purchase made by consumers. their details are saved on a computer and based on that prediction is made how much will be actually required to suffice the requirement.Database used to store details about a product how much is in the inventory, what is the amount that has been sold, who are the purchasers of such product, what is the buying frequency of the particular product etc. This is done using barcode scanners or RFID tags that is attached with the particular product. Barcode was the idea of two college students which actually came into effect on the late 1940’s and early 1950’s. Barcode is a code made of series of lines based on morse code and movie equipment. How it is read is by using incandescent light and an oscilloscope23.RFID tags uses radio waves to identify things automatically at any time. it can either be active with their own means of sending signals or passive like using a reader to read the details. Tag may contain manufacturing date, lot number, and serial number. Use of Credit card, debit card to pay for the products purchased can also be added to the technological usage in retail industry. Using cell phones as a medium to intimidate the consumers about any new offers on any product. ? ? ? ? ? 22 23 www. cci. in www. barcode-printing. co. uk/history-of-barcodes. htm 24 ?Use of e-commerce has been the bottle neck of retail industry now. with the ease of ordering stuffs with a click of a button, paying after receiving the product and other facilities has really made life of human be ings easy. Reliance Fresh, Spencer’s, Nilgiri’s, More, Big Bazaar and all uses such technologies. Food and grocery segment comprises mostly of all packed items having barcode on the backside through which its manufacturing date, expiry date, price can be monitored. 3. 8. Marketing Initiatives There are a lot of retail companies coming up nowadays but how to introduce it to public.The best way is advertisement in terms of television ads, hoardings, newspapers, etc. This section discuss about how exactly few retail companies has used advertising a tool to introduce their product to public. For this project five major food and grocery companies in India, viz. Reliance Fresh, Spencer’s, More, Nilgiri’s and Big Bazaar are considered. 3. 8. 1. Reliance fresh Reliance fresh with its splendid combination of red and green colour logo reflects a green environment. Their major advertising types are ? ? ? ? ? Print or broadcast ads through newspapers.Packaging throug h carry bags. Directories like in telephone directories. Audio materials like announcements through radio. Point-of-purchase displays as in when customers reach billing point they can see special offers or promotions. Other ways of promoting are direct marketing through e-mails, messages and personal selling through face to face interaction with customers. 3. 8. 2. Spencer mart Spencer follows same pattern as reliance like packaging, print ads, Audio materials, TV ads but one addition to it is every week a new published ad can be seen in local stores or website. 5 3. 8. 3. More More comes with orange colour logo having tag line â€Å"for you† or â€Å"hamesha extra†. More advertises through newspapers, online advertisement, packaging, etc. They promote by offering discounts and promoting traditional and local specialities during festive season. 3. 8. 4. Nilgiri’s Niligiri’s started in 1905 has a logo of green colour . It is a supermarket chain in south In dia. The major selling product in Nilgiri’s is fresh vegetables with hygienic and superior qualities. Advertising is very essential for promoting of products that led to the growth of Nilgiri’s.Direct marketing, personal selling, store promotion, sales promotion are other ways of advertising the product. 3. 8. 5. Big Bazaar Big Bazaar’s logo comes in orange and blue colour with tagline as †Is se sasta aur accha kahin nahi†. Some of its marketing initiatives taken arePromotional offers? â€Å"saal ke sabse saste 3 din†. ? â€Å"Hafte ka sabse sasta din(Wednesday bazaar)†. ? Exchange offers †Junk swap offer†. ? Future card(3% discount). ? Shakti card. ? Advertisement(print ad,radio,newspaper). ? Endorsement by M. S. Dhoni 3. 9. Future OutlookRetail industry in India, as we know, is one of the fast growing industry which accounts for 22% of its GDP at present24. The sector consist of only 5% of organized market and the rest und er unorganized which shows that there is a wide opportunity for large scale companies in the Indian market (Singh, 2012). The proposal of FDI was considered for taking up the growth of the Indian retail market during early 1990's. It was in the year 1991, the Government has opened up the retail market to FDI through a series of steps which are; (Singh 2012) 24 http://www. ibef. org/industry/retail-india. spx 26 Table : 3. 1 1995 ? World Trade of Organization's General Agreement on Trade in Services, which includes both Wholesale and Retailing services, came into effect. FDI in cash-and-carry (wholesale) with 100% rights allowed under the Government approval route. FDI in cash-and-carry (wholesale) brought under the automatic route. Up to 51% investment in single-brand retail outlet permitted. 100% FDI in single brand retail and 51 % in Multi-brand retail. 1997 ? 2006 ? ? 2012 ? In the year 2007, the Indian retail market stood at Rs 1. 33 billion witnessing a growth of 10. %. In this , organized sector shared only 5. 9%, but itself showed a growth of 42. 7%. It was expected to maintain a much faster growth in the next 3 years (IMAGES F&R Research, 2009). As part of the action taken by the Government in 2006 regarding FDI, Wal-Mart has made an agreement with Bharti Enterprises to establish a joint venture, Bharti Wal-Mart private limited, for wholesale cash-and-carry and back-end supply chain management operations in India in the year 200725. This was a decision taken by Wal-Mart as the FDI policies were not favourable for retailing.The foreign retailers were still waiting for the Government to revamp their policies on FDI in retailing. Even though there was a fast growth in organized sector, it's penetration in the market was only 8-9% during 2009 which is very low as compared with countries like US, France etc with 60-80% penetration level26. During these days, the retail market looked gloomy and experts reported this will last for the next few months which wil l reduce the growth in organized retail sector. In 2011, the market stood at USD 396 billion. It was clear that acceptance of FDI in retail became essential for another growth to attain27.Also, according to A T Kearney's Global Retail Development Index (GRDI) 2012, India is the fifth most attracted market for International retailers and also the market is expected to show a growth of 15-20% over the next five years. 25 26 http://corporate. walmart. com/our-story/locations/india http://www. investindia. gov. in/? q=retailing-sector 27 http://www. deloitte. com/assets/Dcom-India/Local%20Assets/Documents/Indian_Retail_Market. pdf 27 Growth in organized sector can be achieved through retaining and attracting more customers in the future.Also the retailers ability to manage supply chain efficiently, increase the operational efficiency through economies of scale, serviceability and optimal space management are certain other factors that can achieve growth in organized sector (Karthikeyan, 2010). Also the usage of various tools like, GIS (Geographic Information System ); which helps the retailers to capture, store, manipulate, analyze, manage and present all types of geographical data which is highly used for locating and shifting of their stores to specific areas; are considered (Mishra, 2009).The International retailers updates on the Indian status for FDI which allows them to enter the market with less constraints and more freedom. As the Government had not supported the foreign retailers negotiation in terms of the investment, they are still in doubt to establish in the market. For the organized sector to grow further, there should be some foreign investment and that which can show the growth of 15-20% in the next five years. 3. 10. Comparison of Indian retail industry with US, UK and France.As the study shows that the top 5 global retailers are from US, UK and France, comparison study of Indian retail industry with these countries are done on the basis of the si ze of the industry, the major retailers within the country and the nature of competition within the country. Among the retailers above, it's clear that US is the top on the basis of the size of the industry followed by France and UK. But the most attracted retail market among the above countries is India. The comparison given below explains more about the growth of these markets between 2007 and 2011. . 10. 1. Size of Industry The size of the retail industries of India (Singh, 2012) (Assistant Professor, Global Institute of Management & Technology, Noida) 28, USA29, UK30 and France31 in the year 2007 and 2011 are shown in the figure below; In the French scenario, the value for the year 2010 was mentioned as USD 349. 65 billion. From the source it is established that, the growth was following a compound annual growth 28 29 http://www. dnb. co. in/IndianRetailIndustry/overview. asp http://www. slideshare. net/hitaishi9/retail-assignment, http://www. lideshare. net/hitaishi9/retailassi gnment 30 http://www. prospectsnet. com/cms/ShowPage/Home_page/Industry_insights/Retail/overview/p! egiLLL, http://raceforopportunity. bitc. org. uk/sites/default/files/kcfinder/files/RaceforOpportunity/Retail%20Sector. p df 31 http://industryreviewstore. blogspot. in/2012/04/future-of-retailing-in-france-to-2016. html 28 rate of 4. 5% from 2006-2010. Hence, the value of the industry in 2007 is calculated as USD 304. 55 billion32. Figure : 3. 5 4000 3500 3000 2500 2000 1500 1000 500 0 India US UK France 2007 2011The above figure shows the growth of the retail industries of the mentioned countries between 2007 and 2011. The growth rate is more for India and France than UK and US. The retail markets in UK and US are almost in a saturation state whereas the Indian retail market which is mostly unorganized has a wide range of opportunity for the modern retailers. The global retailers will be certainly looking forward to enter into Indian market as its organized sector is yet to grow. 32 http://www. slideshare. net/Allystephen/retailin-france-2011kh 29 3. 10. 2.Major Retailers, Their Market Shares and Nature of Competition The top 5 retailers in the four countries are given below and their market shares are shown in their respective regions33; Figure : 3. 6 Wal-Mart 6% Metro Group Aditya Birla 6% 6% Future Group 54% RETAILERS IN INDIA Reliance Retail 28% The study shows that Future Group is the market leader in Indian retail industry with a market share of 54%. Followed by the challenger, Reliance Retail has a share of 28%. The next three retailers have almost equal shares which show that there is a tight competition within the followers.Figure : 3. 7 RETAILERS IN USA 11% 11% 11% 52% Wal-Mart Kroger Target 15% Walgreens Costco 33 http://www. planetretail. net/Presentations/grocery-2012-web. pdf 30 In USA, the retail industry is lead by Wal-Mart with a market share of 52% followed by four other retailers Kroger, Target, Walgreens and Costco with respective market sh ares of 15% for Kroger and 11% each for the rest of them. This shows that there is a tight competition within the four companies. The Indian and US retail industries are having almost same nature of competition. Figure : 3. 8 RETAILERS IN UK 0% 15% 37% Tesco Sainsbury 19% 19% Walmart Morrisons Co-operative Group The retail industry in UK has different combinations of market shares among the companies. The chart shows that none of them is having more than 50% of the market share. The market leader is Tesco with 37% market share followed by Sainsbury and Walmart with 19% each. Morrisons is only 4% behind the two companies which shows that there is a strong competition between all the retailers in UK. Figure : 3. 9 RETAILERS IN FRANCE 14% 17% 28% Carrefour Leclerc Casino 18% 23% ITM Auchan 31Study shows that there exists a similar competition within the companies in France as in UK. Even though Carrefour is having the higher market share of 28% than the other retailers, Leclerc which h olds the second position with a market share of 23% is not far behind. The rest of the companies have a competition within themselves as they have market shares between 14% and 18%. 32 Chapter 4 CONCLUSION 33 The report analysed in detail, the retail industry in India. The research initially started with the collection of data about the Indian retail industry as a whole, and then moved onto global scenario of retail industries.Also, issues regarding the foreign direct investment(FDI) in the retail sector is covered. The key players currently operating in the retail industry and the bottlenecks that the retail industry is facing in India are also analysed. Based on the findings, the future outlook of the Indian retail industry is mentioned in the report. 4. 1. Major Findings 1) The Retail sector in India is split up into two, the organised and the unorganised. 2) In terms of value the size of the retail sector in India is $350 billion. The organised sector contributes about 5%of the total trade. ) The retail sector in India contributes 10% to the Gross Domestic Product and 8% to the employment of the country. 4) In terms of growth the FMCG retail sector is the fastest growing unit. 5) The foreign retail giants were initially restricted from making investments in India. But now FDI is permitted 51% for multi brand retailing and 100%for single brand retailing. Again they can enter the markets through franchises. The report concludes that, retail industry in India has a very bright future prospect as it is undergoing through a transaction phase.It is expected to enrich the Indian economy in terms of Income and employment. The retail industry in India has come forth as one of the major dynamic and fast paced industries with several players entering the market. From analysis & other reports and surveys it is quite clear that Indian retail players are now all set and ready to triumph over the organised retail sector. The Indian retail industry is now on a verge to ex perience speed actions and competitions, allowing the consumers to get the best deals out of it. 34 Chapter 5 REFERENCES 35REFERENCES 1. www. moneycontrol. com 2. www. ibef. org 3. Pricewaterhousecooper research 4. Deloitte research 5. www. Livemint. com 6. http://www. indianretailer. com/article/sector-watch/food-and-grocery/Standingagainst-each-other-1489/ 7. Business monitor international(Indian retail report Q1,2012) 8. ASA & Associates report, August 2012 9. http://www. punebds. com/pf. asp 10. http://www. managementparadise. com/forums/principles-management-p-o-m/208682pest-analysis-retail-industry. html 11. http://encyclopedia. thefreedictionary. com/PEST+analysis 12.